BWS - BEER GOGGLES

BWS has always been ahead of the curve in bringing new experiences to customers for the sake of convenience and novelty.

For this campaign, I wanted to dress up an old technology––RFID scanning capability––and repurpose it as a fun new way for customers to engage with their local bottle shop and the BWS app.

Equal parts quirky and practical, this idea aligns perfectly with BWS’ spirit of youthful innovation.